The Indian Badminton League Logo.
The Badminton Association of India (BAI) on Sep 30 2015, announced the appointment of Sportzlive as its official marketing and sponsorship partner for the second season of the much-anticipated Indian Badminton League (IBL) scheduled to held from January 2 to 17 next year.
With just three months away from the IBL 2nd edition taking shape, Sportzlive has enough time to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the League.
Announcing the appointment, Dr Akhilesh Das Gupta, President, BAI said: “As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space.”
The player auctions is scheduled to take place on 20th of November, 2015 with six franchisee teams across India who will have with them the very best Indian and International Badminton players.
Speaking on the occasion, Atul Pande, Chairman, Sportzlive, said: “We at Sportzlive are privileged to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena.
He also quoted, “Badminton is second most monetised product in India in terms of product sales and there is no reason why it can’t be big on TV. Under Dr Dasgupta’s able leadership, Indian badminton players are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation.”
The IBL Logo.
(Image Courtesy: www.deccanchronicle.com)
Badminton Association of India (BAI) has all set to conduct the much-awaited Indian Badminton League (IBL) tournament which is scheduled to be held in January next year.
Actually, the second edition were announced from September-October 2014 and then postponed to January-February 2015, now happening in January 2016.
“We want to go with one state one Team this time. Last time we had Mumbai and Pune from Maharashtra which is not advisable. So we are looking at Chennai as a venue this year,” Dr Das Gupta said.
BAI has also requested a Event management company, Evolution Sports to help them conduct the tournament.
Most of the top players are busy to seal their berths for the prestigious Rio Olympics, held next year, there are some concerns whether players will be interested to participate in the event before the Olympic Games. However, Mr. Das Gupta said that all top players of the world have shown lot of interest to play in IBL 2nd Edition and also “Most of the Indian players have confirmed their participation and also there is a lot of interest among the foreign players too. Talks are also on with these players individually and also with Asian federations like China,” he said.
Mr. Akilesh Das Guptha, President of BAI also quoted that, “We want to ensure that more money comes to Indian Badminton. So it will be more lucrative and much more interesting this year. We have asked the Technical Committee to come up with the exact policy, rules and regulation for the event.”
Unlike the first edition, badminton players will be auctioned with fresh contracts being issued by BAI. However, IBL 2nd Edition will also have new franchises with many Bollywood celebrities willing to join the IBL.