Tag Archives: BAI President

BAI Vs Sporty Solutions Court Verdict Continues!

IBL

NEW DELHI: High Court with held an injunction requested by Sporty Solutionz against BAI for the IBL edition.

The court on Tuesday did not grant any injunction order, as requested by Sporty Solutionz Pvt. Ltd. (SSPL). The court adjourned the case till December 10 2015. The Badminton Association of India (BAI), has to file its reply to the petition.

“We are content with the latest development in our legal matter with Sporty Solutionz. The Honourable High Court has decided to withhold the injunction requested by Sporty Solutionz on the organisation of the second season of the IBL,” BAI president and IBL chairman Akhilesh Das Gupta said.

“This means we are free to organise the league as originally envisioned and are sparing no effort to make sure it goes ahead as planned. The BAI is the government recognised federation for badminton in India and badminton is solely BAI’s intellectual property. We have full faith in the Indian judicial system and are confident the matter will be settled in our favour.”

The agreement between BAI and Sporty Solutionz was terminated by the former after IBL-1 as Sporty Solutionz “was found guilty of various breaches”. With this termination, IBL 2 could not be organised in 2014 and 2015.

SSPL was the IBL’s first marketing partner and had filed the suit against the protection of the tournament’s Intellectual Property Rights (IPR) in the high court on October 17.

BAI launched the IBL’s second edition here on October 29 and is planned to be held in January 2016.

IBL 2nd Edition Marketing Partner Is Sportzlive

IBL
The Indian Badminton League Logo.

The Badminton Association of India (BAI) on Sep 30 2015, announced the appointment of Sportzlive as its official marketing and sponsorship partner for the second season of the much-anticipated Indian Badminton League (IBL) scheduled to held from January 2 to 17 next year.

With just three months away from the IBL 2nd edition taking shape, Sportzlive has enough time to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the League.

Akilesh Das GuptaAnnouncing the appointment, Dr Akhilesh Das Gupta, President, BAI said: “As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space.”

The player auctions is scheduled to take place on 20th of November, 2015 with six franchisee teams across India who will have with them the very best Indian and International Badminton players.

Atul-Pandy1Speaking on the occasion, Atul Pande, Chairman, Sportzlive, said: “We at Sportzlive are privileged to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena.

He also quoted, “Badminton is second most monetised product in India in terms of product sales and there is no reason why it can’t be big on TV. Under Dr Dasgupta’s able leadership, Indian badminton players are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation.”