The Indian Badminton League Logo.
The Badminton Association of India (BAI) on Sep 30 2015, announced the appointment of Sportzlive as its official marketing and sponsorship partner for the second season of the much-anticipated Indian Badminton League (IBL) scheduled to held from January 2 to 17 next year.
With just three months away from the IBL 2nd edition taking shape, Sportzlive has enough time to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the League.
Announcing the appointment, Dr Akhilesh Das Gupta, President, BAI said: “As we move towards launching IBL season 2, we are enlisting the support of professionals to help us make the league a success. Sportzlive with its experience of sports management and marketing will help us achieve our objectives. We believe IBL is poised to become a prime property in the Indian broadcasting and digital space.”
The player auctions is scheduled to take place on 20th of November, 2015 with six franchisee teams across India who will have with them the very best Indian and International Badminton players.
Speaking on the occasion, Atul Pande, Chairman, Sportzlive, said: “We at Sportzlive are privileged to partner with BAI and IBL. We believe the property has great potential to become one of the flag bearers in the Television arena.
He also quoted, “Badminton is second most monetised product in India in terms of product sales and there is no reason why it can’t be big on TV. Under Dr Dasgupta’s able leadership, Indian badminton players are now amongst the best in the world, and that should also translate to better viewing and higher revenues for the federation.”