DELHI: Sporty Solutionz Pvt Limited (SSPL), brand owners and commercial partners for the Indian Badminton League (IBL) first edition, has moved to the Delhi High Court with a fresh petition against the Badminton Association of India (BAI) in the interest of protecting their intellectual property rights.
BAI appointed SSPL in 2013 as their Marketing partner for the IBL first edition which was held from August 14 to 31, 2013 across six Indian cities viz., Hyderabad, Delhi, Mumbai, Lucknow, Bengaluru and Pune. However, for the next two years (2014 and 2015), the League did not happen.
The second edition of IBL is now all set to return in January next year, BAI has decided to organise the IBL 2nd edition in January 2016 along with a new partner “Sportzlive”.
As a result, SSPL, who had invested heavily to deliver a highly successful season one and create the brand IBL, have pleaded in the court for protection of their intellectual property rights.
“We on behalf of our clients, M/s Sporty Solutionz Pvt Ltd have applied for the protection of Intellectual Property Rights of our clients. We have invested heavily to build the Brand IBL. This is also associated with our goodwill.
“We have pleaded in the Hon’ble High Court of Delhi to restrict any other party from using the name, logo, title or any Intellectual Property associated with Brand Indian Badminton League or IBL,” said the Sporty Solutionz counsel, Sanjeev Kumar.